9. Appendices. Pernille A. N. Eshøj MACC Master Thesis. List of Appendices. Appendix A: Aide Memoire. Appendix B: Arla Food s Organisational Identity

Transkript

1 9. Appendices List of Appendices Appendix A: Aide Memoire Appendix B: Arla Food s Organisational Identity Appendix C: Examples of Arla Foods employer brand Appendix D: Arla Foods Graduate Programme Appendix E: Dong Energy s Organisational Identity Appendix F: Examples of Dong Energy s employer brand Appendix G: Case companies interaction with graduate students Appendix H: Case companies as partners in career centre Appendix I: Quotes Participant A Appendix J: Audio file Participant A Appendix K: Quotes Participant B Appendix L: Audio File Participant B Appendix M: Quotes Participant C Appendix N: Audio File Participant C Appendix O: Quotes Participant D Appendix P: Audio File Participant D Appendix Q: Quotes Participant E Appendix R: Audio File Participant E Appendix J, L, N, P, and R are audio files and are enclosed lastly. 96

2 Appendix A Aide Memoires for empirical data collection. Enclosed in both a Danish and a British version. Aide memoire for empirical interviews (UK) Initial Question: Can you tell me what you think about Arla Foods A/S as a workplace? Aide memoire: 1. What do you base your knowledge or assumptions on? 2. Would you like to work there? 3. How do you think it would be to work there? 4. Ask for elaborations 5. Ask for examples Aide memoire til empiriske interviews (DK) Indledende spørgsmål: Hvad tænker du om Arla Foods A/S som arbejdsplads? Aide memoire: 1. Hvad baserer du din viden eller antagelser på? 2. Kunne du tænke dig at arbejde der? 3. Hvordan tror du det vil være at arbejde der? 4. Bed om at uddybe 5. Bed om eksempler 97

3 Aide memoire for empirical interviews (UK) Initial Question: Can you tell me what you think about Dong Energy as a workplace? Aide memoire: 1. What do you base your knowledge or assumptions on? 2. Would you like to work there? 3. How do you think it would be to work there? 4. Ask for elaborations 5. Ask for examples Aide memoire til empiriske interviews (DK) Indledende spørgsmål: Hvad tænker du om Dong Energy som arbejdsplads? Aide memoire: 1. Hvad baserer du din viden eller antagelser på? 2. Kunne du tænke dig at arbejde der? 3. Hvordan tror du det vil være at arbejde der? 4. Bed om at uddybe 5. Bed om eksempler 98

4 Appendix B Arla Foods A/S Organisational identity Screen dumps from about us section on website (visited 25 September 2012).: 99

5 100

6 Appendix C Arla Foods A/S s Employer Brand Screen dumps from Arla Foods career website (visited 25 September 2012): Screen dump I Screen dump II 101

7 Screen dump III Screen dump IV 102

8 Screen dump V Screen dump VI 103

9 Appendix D Examples of Arla Food A/S Graduate Programme Screen dumps from Arla Foods Graduate Programme Brochure (visited 25 September 2012)

10 105

11 Appendix E Dong Energy s Organisational Identity Screen dumps from about us section on website (visited 25 September 2012): 106

12 Appendix F Dong Energy s Employer Brand Screen dumps from Dong Energy s career website (visited 25 September 2012): Screen dump I Screen dump II 107

13 Screen dump III Screen dump IV 108

14 Screen dump V Screen dump VI 109

15 Screen dump VII Screen dump VIII 110

16 Screen dump IX 111

17 Appendix G Participating in Career Related Events Both case companies participate in career events with graduate students as part of their employer brand. Screen dump from AU Career Centre s website, a career centre linking students and business. Arla Fods A/S (Visited 25 September 2012) Dong Energy (Visited 25 September 2012) 112

18 Appendix H Case companies as partners in career centre Screen dump from AU Career Centre: both case companies are partners in the career centre (visited 25 Spetember 2012) re/ 113

19 Appendix I This appendix contains original and translated quoted from interview participant A. The audio files belonging to this interview are enclosed in appendix J. Quote nr. 1 Quote nr. 2 Umiddelbart tænker jeg ikke graduate program som noget jeg skal. ( ) jeg har en eller anden ide om at det kun er for de sådan virkelig dygtige studerende. (appendix J, PA1: # #) I do not think of the Graduate Programme as something for me ( ) I have this idea that it is only for the, like, really skilled students (appendix J, PA1: # #). (...) Jeg har været derude (læs. Arla), FACCA holdt et arrangement, hvor vi var derude, og selv deres hovedkontor er blevet super lækkert, og det er meget sådan, det er på en eller anden made uformelt bygget op med masser af farver, og der stå en ko i forhallen og sådan nogle ting, så det virker meget afslappet. De virker heller ikke som nogen der går i slips og jakkesæt, og spidse sko, så det er egentlig baseret på det (læs. Virksomhedsbesøget) (appendix J, PA1: #01: #) ( ) I have been there (red. Arla), FACCA 20 arranged an event, where we visited them, and their headquarter has become really exquisite now, and it is very much like, it is in some way very informally build with lots of colours, and there is a cow standing in the hall and things like that, so it seems very casual. They do not seem like the types who wear a tie and suit, and pointy shoes, a that what it is based on (red. the company visit) (appendix J, PA1: #01: #) 20 FACCA (Finance and Consulting Club Aarhus) is a Danish student offering, among others, career related event to students. See more at: 114

20 Quote nr. 3 Karaktermæssigt dygtige ( ) og som kan bestå alle de der, de har vist nok en rimelig kras proces man skal igennem for at blive ansat (appendix J, PA1: # #). Students with high grades ( ) and who are able to pass all these, I think they have this very though process you have to go through to be employed (appendix J, PA1: # #). Quote nr. 4 (...) så er det jo faktisk en rigtig rigtig stor virksomhed, hvor de skal have rigtig mane mennesker ansat med alle mulige forskellige baggrunde, så jeg tænker på det, så tænker jeg dem som en god arbejdsplads (appendix J, PA1: # #). ( ) it is actually a really really big company, where they need many employees with many different backgrounds, and when I think of that, I think of them as a good place to work (appendix J,PA1: # #). Quote nr. 5 Deres reklamer de er jo også sådan nogle meget lyse, luftige og lækre, afslappende reklamer (appendix J, PA1: # #). Their advertisements they are these very bright, light, and nice, casual advertisements (appendix J, PA1: # #). 115

21 Quote nr. 6 Jeg vil bestemt ikke udelukke at det kunne være spændende at arbejde der engang, fordi det lyder som om de har et rigtig godt miljø, og det lyder som om de har nogle fede opgaver og at det er en god virksomhed at være i (appendix J, PA1: # #) I definitely will not rule out that it could be interesting to work there once, because it sound as if they have a good environment, and it seems that have some great tasks and that it is a good company to work for (appendix J, PA1: # #) Quote nr. 7 Jeg tror de (læs. Arla) vil sørge for at man bliver taget lidt i hånden og får at vide hvad man skal og hvordan og hvor man får støtte og vejledning (appendix J, PA1: # #). I think that they (red. Arla) will make sure that you taken care of and that you know what to do, how to do it and that you get the guidance and support needed (appendix J, PA1: # #). Quote nr. 8 jeg har ikke set dem være super aktive med hensyn til employer branding, ( )de kommer til da Company Dating (appendix J, PA2: # #). I have not seen them be super active in terms of employer branding ( ) they do participate in Company dating though (appendix J, PA2: # #). 116

22 Quote nr på de har også har nogle hårde assessment tests for at komme ind i deres graduate program og i deres stillinger, og igen det siger måske lidt om ( ) at de virkelig er nogle der gerne vil fremad, vi skal have nogle resultater (appendix J, PA2: # #). I will bet that they have some tough assessment tests to become part of their graduate programme and employed in general, and again, that says something ( ) that they are someone really who wants to move forward, we need some results ( ) (appendix J, PA2:# #). Quote nr. 10 Jeg kunne forestille mig det er meget sådan taltungt, umiddelbart. ( )det er nok det de laver ( ) (appendix J, PA2: # #) Offhand, I imagine that it is very focused on numbers, ( ) it probably what they do ( ) (appendix J, PA2: # #) Quote nr. 11 ( ) Dong det er lidt mere hårdt, det er rødt og sort, og bogstaverne er firkantede (appendix J, PA1: # #). ( ) Dong is tougher, it red and black, and the letters are all squared (appendix J, PA1: # #). 117

23 Quote nr. 12 Det er baseret på den skandale der har været i medierne (...) man har til gengæld hørt om mænd, der har været egenrådige, og har melet egen kage, og sådan noget. ( ) Så måske vægt på nogle mere monetære værdier ( ) så derfor tænker man at de er lidt mere mandsdomineret, de smiler nok ikke så meget (appendix J, PA2:# #) It s based on the scandal that has been in the media ( ) on the contrary, you heard about men, who have been wilful, who have feathered their own nest, and thing like that ( ) so perhaps an emphasis on more monetary values ( ) and therefore you think of them as more male dominated, they probably do smile as much (appendix J, PA2:# #) Quote nr. 13 mit billede af dem (læs. Dong) er at det er en mandsdomineret virksomhed med jakkesæt, og mænd hvor det hele bare går skide hurtigt og man er dygtig og der er en deadline og den bliver overholdt og man bliver måske ikke taget lige så meget i hånden (appendix J, PA1: # #). My impression of them (red. Dong) is that it is a male dominated company with suits, and men, where everything happens really quickly, and you are talented and there is a deadline to be kept and you are not taken as much care of (appendix J, PA1: # #). Quote nr. 14 ( ) Så det vidner måske også om et lidt hårdt miljø, at man er sig selv nærmest, man sørger i hvert fald for sig selv ( )(appendix J, PA2: # #). 118

24 (...) so perhaps it proves that the environment is a little bit tough, that it is every man for himself, you look after yourself (...)(appendix J, PA2: # #). 119

25 Appendix K This appendix contains original and translated quoted from interview participant B. The audio files belonging to this interview are enclosed in appendix L. Quote nr. 1 Jeg kan huske de har haft et graduate program som er meget fokuseret på ledelse, så det synes jeg er meget spændende (appendix L, # #) I remember that they have this graduate programme, which is very focused on management, and I find that very interesting (appendix L, # #) Quote nr. 2 ( ) jeg tror da også de har været her på skolen til et eller andet arrangement? (appendix L, # #) (...) I think they have been at the school to some sort of event? (appendix L, # #) Quote nr. 3 Det er positivt umiddelbart. Jeg tænker at der er rigtig mange muligheder, jeg kan huske de har haft det her graduate program som var meget fokuseret på ledelse, ( ) så lige præcis den vinkel synes jeg er spændende (appendix L, # #). Offhand, it s positive. I think there are many opportunities, i remember that they have this graduate programme which is very focused on management, ( ) and I find that very interesting (appendix L, # #). 120

26 Quote nr. 4 ( ) Jeg har ikke hørt noget negativt. Man kan sige i forhold til hvis man tænker på pressen, så har der tit været meget negativ omtale om mange virksomheder, og lige præcis med Arla, synes jeg ikke at jeg har bidt mærke i noget ( ) (appendix L, # #). (...) I have not heard anything negative. You could say that in relation to, I you think of the media, then there have been much negative publicity about many companies and with Arla, in particular, I don t think I have noticed anything ( ) (appendix L, # #). Quote nr. 5 (...) nu har jeg hørt lidt om deres graduate program og den måde man søger ind på (...) (appendix L, # #). (...) I have heard a little bit about their graduate programme and the way you apply (...) (appendix L, # #). Quote nr. 6 Men også en meget professionel arbejdsplads, og det tror jeg måske også jeg har set i forhold til deres reklamer, og nu har jeg hørt lidt om deres graduate programme og den måde man søger ind på, ( ) de (læs. Dong) gør meget for at finde den rette medarbejder, man skal kunne meget og de kræver meget (appendix L, # #). But also a very professional work place, and I think that maybe I have seen that in relation to their advertisements, and I have heard a little bit about their graduate programme and the way you apply (...) they (red. Dong) do a lot to find 121

27 the right employee, you have to be talented and they have high demands (appendix L, # #). Quote nr. 7 Jeg tror at lige så snart en virksomhed er stor, så ved man at der er muligheder (appendix L, # #). I that as soon as it is a large company, you know that there are many opportunities (appendix L, # #). Quote nr. 8 (...) der er styr på det, tingene skal være i orden, og som medarbejder kunne jeg godt forestille mig at der er meget fokus på en i forhold til ens eget forløb og ens egen udvikling (appendix L, # #). (...) its under control, things have to be orderly, and in relation to employees, I imagine that there is a lot of focus on the individual employee in relation to one s own process and development (appendix L, # #). Quote nr. 9 ( ) lige præcis det jeg tænkte på I forhold til deres graduate program var at der er meget fokus på ledelse, så kunne jeg forestille mig at de også tænker på deres medarbejdere ( ) og fokusere på at udvikle dem også ( ) at der er muligheder og at det er en innovativ virksomhed (appendix L, # #). ( ) what I thought about about in relation to the graduate programe was that because they focus alot on management, I imagine that they think about their employees ( ) and abut developing their employees ( ) that there are many opportunities and that it is an innovative company (appendix L, # #). 122

28 Appendix M This appendix contains original and translated quoted from interview participant C. The audio files belonging to this interview are enclosed in appendix N. Quote nr. 1 Det er mest på baggrund af det graduate program de har. ( ) (appendix N, # #) It s mostly based on the graduate programme that they have (...) (appendix N, # #) Quote nr. 2 Jeg tror jeg ser dem som en, for mit vedkomne, lidt uopnåelig stilling. Til en hvis grad, man skal være rigtig rigtig dygtigt for at kunne få lov til at komme ind til Arla. ( ) Det er mest på baggrund af det graduate programme de har. ( ) Det gør også bare at jeg tror det er en positiv arbejdsplads, en fed arbejdsplads, når de kan stille de krav som de gør (appendix N, # #). For my part, I think that I see them as sort of unattainable. At least to some extent, you have to be really really talented to be able to work for Arla. (...) it is mostly based on the graduate programme that they have (...) it makes me think of them as a positive work place, a good work place because they are able to make the demands that they do(appendix N, # #). Quote nr. 3 Man håber da lidt at man er dygtig nok til at få lov til at arbejde for sådan en stor virksomhed. ( ) og når det er sådan en stor virksomhed så ved man bare at de skal være rigtig dygtige til at tage hånd om deres medarbejdere (appendix N, # #). 123

29 You hope that you are capable enough to be able to work such a large company (...) and when the company is that big you just know they have to be really good at taking care of their employees (appendix N, # #). Quote nr. 4 Et godt sted at være og nogen som gør noget godt for deres medarbejdere og sætter pris på deres medarbejdere, og man får en god løn og alle de ting man gerne vil have når man kommer ud som nyuddannet (appendix N, # #). A good place to be and someone who takes care of and appreciates their employees, and you are well paid, and all these thing you want when enter the labour market as a graduate (appendix N, # #). Quote nr. 5 Umiddelbart er det positivt fordi der er Dong, igen det er en stor virksomhed så de må gøre et eller andet rigtigt (appendix N # #). Transtaled quote: Offhand, it positive because it is Dong, again it is a large company so they have to do something right (appendix N # #). Quote nr. 6 I: du nævnte tidligere at du ser dem som meget fremtid og innovative? PC: Ja, ( ) bare fordi de nu engang arbejder med, energi, så virker det bare som noget der er vigtigt for verden (appendix N, # #). I: you mentioned that you see them a future oriented and innovative? PC: Yes, (...) it just because they work with energy, then it seems as something which is important to the world (appendix N, # #). 124

30 Quote nr. 7 (...) igen fordi det er en stor virksomhed, og de må jo gøre et eller andet rigtig, så går jeg bare ud fra på optimistisk vis at de behandler deres medarbejdere godt (appendix N, # #). (...) again it is a large company so they have to do something right, and then I just optimistically assume that they take good care of their employees (appendix N, # #). 125

31 Appendix O This appendix contains original and translated quoted from interview participant D. The audio files belonging to this interview are enclosed in appendix P. Quote nr. 1 Mit indtryk er at de er enormt gode til employer branding, og det er så derigennem at man får det indtryk at det er en god arbejdsplads. De er gode til at fortælle om hvor dejlig en arbejdsplads det er, og alle de her værdier lægger vi vægt på ved den enkelte medarbejder ( ) de er også meget gode til at have deres medarbejdere ude til forskellige arrangementer og fortælle om hvordan det er at arbejde hos Arla (appendix P, # #) It is my impression that they are very good at employer branding, and it is based on this that you get the impression that it is a good place to work. They are good a telling about how nice it is to work, and tell about what values they look for in the individual employees (...) they are good at engaging employees in different events to tell about Arla as a workplace (appendix P, # #). Quote nr. 2 De går så højt op i employer branding og walk the talk. ( ) Vi gør virkelig det vi siger vi gør, det har jeg hørt deres HR Konsulent sige så mange gang, at det her er noget de går højt op i ( ) (appendix P, # #). They are so devoted to employer branding and walk the talk. (...) We actually do what we say we do, I have heard their HR Consultant repeat that so many times, this is really something they care about (...) (appendix P, # #). Quote nr. 3 En af mine bedste venner arbejder derude og han er også glad for at være der, så derfor har jeg et godt indtryk af Arla (appendix P, # ) 126

32 One of my closest friends works there and he is really happy to be there, so that is also why I have a good impression of Arla (appendix P, # ) Quote nr. 4 (...) det er en rigtig god arbejdsplads, medarbejderne bliver behandlet godt, de har en masse goder, jeg har lige hørt at Arla har ansat en sygeplejerske, fysioterapeut og massør til deres medarbejdere ( ) det hørte jeg fra min kollega (apppendix P, # #). Transladted quote: (...) It is a really good work place, the employees are treated well, they have a lot of benefits, I just heard that Arla hired a nurse, a physiotherapist and a masseuse for their employees (...) I heard that from one of my colleagues (apppendix P, # #). Quote nr. 5 Dong har jeg faktisk besøgt (...) i karrierecenteret har de sådan nogle job shadow forløb, og der kom jeg over til en som arbejder ved Dong ( ) (appendix P, # ). Quote nr. 6 I have actually visited Dong (...) the career center has this job shadow event, and here I visited an employee at Dong (...) (appendix P, # ). Derudover kender jeg en som er graduate I Dong, og han har kun snakket utrolig godt om Dong som arbejdsplads, og efter at have besøgt hende her ved Dong (læs. job shadow), så har jeg også kun et rigtig godt billede af Dong, virkelig (appendix P, # #). 127

33 Quote nr. 7 Besides, I know one of the graduates in Dong, and he has only spoken really positive about Dong as a place to work, and after visiting this employee at Dong (red. Job shadow), I also have a really good impression of Dong, really (appendix P, # #). mit indtryk af Dong er at der er stor forskel på hvilken afdeling du arbejder i, hvor godt man har det, men lige denne lille enhed ( ), der kunne jeg mærke at de var virkelig glade for at være der ( ) (appendix P, # #). My impression of Dong is that there is a huge difference, depending on what department you work in, but in this particular department (...) I got the feeling that they really liked it there (...) (appendix P, # #). Quote nr. 8 (...) da jeg i sin tid søgte deres graduate programme (...) (appendix P, # #). ( ) at the time when I applied for their graduate programme ( )(appendix P, # #). 128

34 Appendix Q This appendix contains original and translated quoted from interview participant E. The audio files belonging to this interview are enclosed in appendix R. Quote nr. 1 ( ) men især også udviklingsmuligheder for unge nyuddannede, der kommer ind, de (læs. Arla) har et graduate program (appendix R, # #) (...) but especially the development opportunities for newly graduates entering the organisation, they (red. Arla) have a graduate programme (appendix R, # #) Quote nr. 2 Man ser også bare reklamer, men det handler jo mest om sådan noget med køer og marker og grønt og sådan noget. ( ) og man forbinder det jo allerede der med noget positivt (...) og det gør jo så at man har fået et godt indtryk af virksomheden (appendix R, # #). You see these advertisements but they mostly concern cows and fields and green thing and things like that (...) and already here you associate it with something positive (...) and that is why you get a good impression of the company (appendix R, # #). Quote nr. 3 ( )man ser køer der står og græsser og en bondemand der fortæller om alle de her køer og hvordan de har det godt. Og det er jo også med til det, man tænker folk der er gode mod dyr, de må være gode mod deres medarbejdere også (appendix R, # #). 129

35 (...) you see cows grazing and a farmer telling people about these cows and how well they are treated. And that is part of it, you think people who treat animals well must treat their employee well (appendix R, # #). Quote nr. 4 Jeg synes de personer man kender der enten arbejder der eller der har haft noget med den at gøre dem ( ) jamen det er at det det er at det er en seriøs arbejdsplads og de er gode ved deres ansatte og så vidt jeg har hørt er lønnen også god ( ) (appendix R, #00:59-01:12#). All the people you know who have either worked there or have had anything to do with (...) well it seems as if is it a serious work place and that they treat their employee well and as far as i have heard the salary is good as well (...) (appendix R, #00:59-01:12#). Quote nr. 5 når man har hørt i forhold til personalegoder,( ) og hvordan deres ledere er i forhold til.. det er ikke sådan at de kigger en overskulderen det er meget frit derude, hvis man er dygtig nok så får man fred til at udføre sit arbejde, ( ) jeg har ikke hørt at de skulle være hårde ved deres medarbejdere (appendix R, # #). When you hear about the employee benefits (...) and how their managers are.. it is not like they breathe down your neck, it is very casual out there, if you a good employee then you left alone to do your job, (...) I have not heard that they are harsh on their employees (appendix R, # #). Quote nr

36 Jeg har været ude I Dongs lokaler engang til en workshop (appendix R, # #) Quote nr. 7 I have been at Dong s office once for a workshop (appendix R, # #) ( )men jeg har selv været i energibranchen på et tidspunkt, og i den forbindelse har jeg indtryk af at i hvert fald salgsafdeling der har med private kunder at gøre, har været lidt aggressiv og du ved irriterende telefonsælger typer, og derfor har det været en virksomhed (læs. Dong) jeg ikke har associeret med noget godt (appendix R, #07: #). (...) I have worked in the energy industry once, and in that connect i got the impression that especially the sales department, dealing with private customers, can be a little bit aggressive and you now irritating telemarketing types, and that is why I have not association the company (red. Dong) with anything positive (appendix R, #07: #). Quote nr. 8 ( ) jeg har hørt meget positivt, sådan igen mund til mund fra venner og tidligere kolleger ( ) (appendix R, # #). (...) I have many positive thing sort of like word of mouth from friends and previous colleagues (...) (appendix R, # #). Quote nr. 9 Jeg kunne forestille mig at man bliver målt på nogle, hvis man sidder i salgs afdelingen, at man bliver målt på flere parametre end hvis man var hos Arla, og så har jeg på fornemmelsen at ledelsen stille lidt større krav både til de ansatte, 131

37 men også til lederne til at levere nogle resultater, så jeg tror det er lidt hårdere at være der (appendix R, # #) I imagine that you are measured, if you are in the sales the department, that you are measured according to more performance parameters than if you were at Arla, and I have the feeling that the management make more demands to both employee and managers (appendix R, # #). Quote nr. 10 ( ) jeg tror ikke der er lige så højt til loftet, men jeg har ikke noget at bygge det på, jeg tror bare ikke det er helt lige så frit på en eller anden måde,( ) jeg kunne forestille at man sidder lidt tættere på sine chefer også, så man bliver lidt mere overvåget end ved Arla, kunne jeg forestille mig (appendix R, # #) (...) I do not think that there is room for differences but I do not have anything concrete to base it on, I just do not think that it is as casual in some way (...) I imagine that you are place closer to your boss, so in that sense you are supervised more than at Arla, I imagine (appendix R, # #) Quote nr. 11 (...) og så også hvad man hører i medierne om hvordan eksempelvis LEGO altid er i medierne om hvordan de er gode ved deres medarbejdere, og de bliver kåret som bedste arbejdsplads osv. Så synes jeg også at man tit hører positive ting om Arla (appendix R, # #). ( ) and what you know from the media about how, e.g. LEGO is always salient in the media about how good they treat their employees and they are awarded best place to work and so on and similarly, I believe that you only hear these positive things about Arla as well (appendix R, # #). 132

38 Appendix J Audio files from interview with participant A. Please not that the audio files consist of two parts, PA1 & PA2. The audio files are enclosed as both m4a. And mp3 formats. 133

39 Appendix L The audio files are enclosed as both m4a. And mp3 formats. 134

40 Appendix N The audio files are enclosed as both m4a. And mp3 formats. 135

41 Appendix P The audio files are enclosed as both m4a. And mp3 formats. 136

42 Appendix R The audio files are enclosed as both m4a. And mp3 formats. 137